Today I was able to catch up with Gary Key who is a Technical Marketing Manager for ASUS to ask him a few questions about Internet Explorer 9 Platform Preview 3.
James : Thanks for your time Gary. As a Technical Marketing Manager, how have you been involved with the release of Internet Explorer Platform Preview 3?
Gary : It’s really exciting to be involved! ASUS has been providing both mainstream and cutting edge hardware to Microsoft to ensure the best possible user experience with Internet Explorer 9. Not only have we been supplying exciting hardware for testing but we’ve also been providing input and feedback on how to make IE9 perform its absolute best on ASUS products.
James : You said that it’s been exciting being involved with Platform Preview 3. What’s been most exciting for you?
Gary : Here at ASUS we’ve been at the forefront of netbook and notebook innovation by providing the type of CPU and graphical processing power that Internet Explorer 9 thrives on. For example, we shipped the first Intel Atom dual-core with NVIDIA ION powered netbooks, NVIDIA 3D Vision enabled notebooks and one of the first DX11 gaming notebooks powered by ATI’s Mobility Radeon HD 5870 GPU. It’s this type of power that enables IE9 to provide an extremely responsive and interactive user experience on the Web. ASUS’ continued commitment to provide excellent CPU and GPU performance in its mobile products along with Microsoft’s innovative use of hardware acceleration in IE9 will help to create an unlimited possibilities for new Web applications that are both graphically and functionally rich.
James : You mentioned some of your innovative hardware. I’ve had my eye on your U30Jc or UL80Vt notebooks. How will they perform with the latest Platform Preview?
Gary : Thanks to the Intel dual-core processor and discreet graphics performance of the NVIDIA mobile GPU chipset in either notebook the user experience with Internet Explorer 9 will be incredible. In fact, even our AMD based Eee PC 1201T netbook will provide enough graphical and CPU processing power to ensure the user has a terrific web experience with IE9.
James : How about elsewhere in your range? Is there a price point or a particular type of machine I should be looking for?
Gary : We have a vast number of new mobile products launching this summer that are built with Internet Explorer 9 in mind. Everything from our upcoming Eee PC 1215N netbook and slim and light U35Jc notebook to the new 3D capable Republic of Gamers G53 gaming notebook will offer users a rich and interactive internet experience with IE9.
James : So do I need to buy a new notebook or workstation to take advantage of the hardware acceleration in Internet Explorer 9?
Gary : Not at all. We’ve been using discrete graphics and multi-core processors in most of our machines since we started shipping Windows Vista and Windows 7 machines so Internet Explorer 9 will be able to take advantage of that horsepower too. Of course, buying a new shiny notebook with an aluminum body never hurts does it?
James : You’re really trying to talk me into that U30Jc aren’t you? One last thing, what’s your favorite Platform Preview 3 demo on the www.ietestdrive.com site and why?
Gary : That’s a very difficult question to answer. I really do not have a single favorite Internet Explorer Platform Preview 3 demo as they all show how the combination of IE9 and the processing power available in ASUS mobile products will provide a uniquely rich, responsive and interactive Web experience for the user. However, I would have to say during testing that we probably ran the Flickr Explorer demo the most as it truly displayed the power of our current and upcoming mobile products when using IE9.
James : Gary thank you so much for your time.
Gary : It’s been a pleasure.
Old Spice’s marketing gimmick—a macho guy played with a wink by Isaiah Mustafa—has reached a crescendo on TV and the Web. Tricia Romano on the evolution of black male sex symbols.
From the moment the Old Spice commercial featuring Isaiah Mustafa aired in February America swooned. Who, we wanted to know, was this dashing, tall, dark and handsome figure with impossible abs, a gleaming smile, and a twinkle in his eyes? (Oh, yes, and riding on a horse. One mustn't forget the horse).
Mustafa quickly became a household face—if not name—as the original commercial eventually racked up 13 million views on YouTube.
He's hot enough to make celebrity lesbian Ellen DeGeneres giggle like a school girl when he visited her set, causing her to beg him to recite his Old Spice lines.
Old Spice Guy Hangs Up His Towel
And this week, on the heels of its second installment in the series (featuring Mustafa swan diving into a jacuzzi and landing on a motorcycle), the company invited people to ask questions of "Old Spice Man" on Twitter which Mustafa answered in 30-second clips on YouTube. The result was an instant viral success—the Old Spice YouTube channel was ranked No. 1 on the website. (At least one person wasn’t impressed: Sockington the cat—who has resisted using his popularity for commercial purposes—threw up his paw: “HELLO @OLDSPICE much interest at your viral marketing campaign at sockington hq/litterbox I AM A CAT WITH 68 TIMES MORE FOLLOWERS discuss.”
Sockington’s dissent aside, the success of the Old Spice commercials hinges not only on the clever, almost absurdist imagery and writing, but on Mustafa and his inherent sex appeal.
The Root argued this week in an essay called, "Why The Old Spice Guy Is Good For Black America" that "the success of the Old Spice Guy ... might actually be a sign that being a black man in America is getting slightly easier." Cord Jefferson points out that not so long ago, the black man's role in advertising was as a scary figure to contrast against the white so-called gentlemen; or more recently, as a subservient figure.
I'll go one further than Jefferson: The Old Spice Guy isn't just good for Black America, Mustafa's place in the pop culture pantheon is good for all of America.
As Farai Chideya, former NPR journalist and host of forthcoming radio show, Pop and Politics Radio, explained to me, "You have certain black actors who could sell things, but they usually did them in these nonsexual ways, like Bill Cosby and Jello. Then you had people who were sexual like Billy Dee Williams, who pitched a brand for a black audience," she said. "This is something new where it's for a mainstream, general mixed-race audience."
Caption: Mustafa filmed video responses to some of his lucky Twitter followers, including actress Alyssa Milano.
The choice of a black man as the desired sex object for a national advertising spot aimed at mainstream America, which is to say white America, is particularly perfect right now. It's hard to say whether Mustafa and Old Spice would have paired up 10 or 20 years ago, unless he was a famous star athlete like O.J. Simpson. One could argue that having a handsome black president has softened a lot of people’s ideas of what’s attractive and sexy—Obama’s shaky polls notwithstanding.
Interestingly, Old Spice had another black spokesman before Mustafa: Terry Crews. The hyperactive ad series featured the ex-NFL linebacker topless and yelling in an intense (and funny) way. Chideya says of Crews: "He's not as handsome as Isaiah, but he's also really funny in a way that's more within the black vernacular." Of Mustafa, she says, "This guy is no doubt black, but he's someone who is the modern, urbane, living-in-a-post-racial-Fort Greene kind of a guy."
While Obama braves the fast-moving political tide (we love him, we are irritated and disappointed with him, we loathe him, we love him again), here is this other stunningly handsome, funny black man on our TV, transcending color lines, with—it should be noted—a Muslim name.
The best comic book <b>news</b> to come out of Comic-Con 2010
This year's Comic-Con was light on earth-shattering comic book news but chock full o' interesting tidbits about characters and upcoming projects. Here are some of the juiciest factoids that dropped this weekend.
Pro-Gun Dems May Get a Boost « Liveshots
With the mid-terms looming large in a year where incumbents are expected to take a beating at the.
Small Business <b>News</b>: Getting Things Right | Small Business <b>News</b> <b>...</b>
Marketer Mark Brimm hates when gurus tell entrepreneurs and other marketers they're doing it wrong. Though there are certainly right ways and wrong ways to.
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