Argumentative Topics: December 2010

Thursday, December 30, 2010

Making Money Marketing

Europe’s had a bumper year for interesting startup ideas. The Next Web’s Hermione Way and I put our heads together to come up with this list of ten small tech companies from across the continent that have excited us in 2010.

Brainient

London-based Brainient makes it easy to add interactive elements to existing web video. A ‘Magic Script’ lets publishers add a few lines of code into a website’s Body HTML, enabling pre-roll ads, overlays or any other type of Brainient layers on any embedded video in the page.

The company launched its developer tools at The Next Web Conference in April this year and announced the first of a fresh wave of commercial partnerships, allowing video site SeeSaw to transplant Hulu’s “Choose your own ads” format to the UK for the first time.

Tastebuds

If music be the food of love, the Tastebuds is on to a good thing. This Last.fm-powered dating site that we profiled earlier this year matches you with others who share your taste in music.

It’s a simple idea that the site carries off incredibly well and as a niche dating idea we love it. Music taste can often say a lot about a person’s outlook on life and if nothing else, it’s an excellent conversation starter. The service may be a little too reliant on Last.fm from a business point of view, but as a concept it’s beautifully realised.

Skimlinks

Affiliate links are a major revenue stream for some online publishers. Taking all the effort out of this type of marketing, Skimlinks gets rid of the long URLs that often put users off clicking links. The fact that the publisher is getting a cut from sales of the product they’re linking to is completely invisible, as a Skimlinks URL looks just like a normal non-affiliate link.

It’s a model that has won Skimlinks major worldwide publishing clients. This year the London-based startup launched Skimkit, a product that makes it easy for writers to add affiliate links to their articles, even suggesting items that might be suitable to link to.

Shutl

As satisfying as it is to conveniently order shopping online from home, the wait to get it delivered can sometimes make a trip to a bricks-and-mortar store seem like a better option. Shutl aims to improve on next-day delivery by offering products to your door as soon as 90 minutes after you place your order.

The service works by aggregating capacity across local courier companies into a single web-service that retailers can use to speed up deliveries. A GPS tracking facility in partnership with Bing Maps allows shoppers to track their deliveries in real-time via the Shutl website. The UK startup is currently trialling its service with certain Argos stores in the London area.

Paper.li

It was hard to ignore Swiss startup Paper.li this year. The “Twitter newspaper” startup saw rapid viral growth thanks to the automated tweets it sent out each time a user’s daily newspaper was published.

This annoyed some Twitter users, who found their reply stream filled with announcements that they featured in their followers’ Paper.li publications each day. Still, the service is still growing at a reported 1000 papers per day, with plans to expand beyond Twitter and Facebook and offer users the chance to make money from their newspapers in 2011.

Nuji

When we covered Nuji‘s launch earlier this month, we described it as “Instagram meets Instapaper” for shopping. This social network sees you sharing things you like, be they items in shops or objects you spot online, as a way of demonstrating your taste. A mobile app lets you scan barcodes while you’re out shopping, making adding items to your profile easy.

As it builds a network of tastemakers, Nuji plans to monetize by offering relevant shopping deals to users based on their interests.

Flattr

This Swedish startup from Pirate Bay founder Peter Sunde offers publishers an “online tipjar” that can easily monetize any Web page.

After adding money to their Flattr account, users click the ‘Flattr’ button on pages that they like around the Web. At the end of the month, the money in their account is divvied up to the publishers of the content the user ‘Flattr-ed’. Thus far the service’s most high profile signup has been Wikileaks, which added the button to its Afghanistan war logs page as a way of accepting donations. The service remains one of the few income sources that hasn’t been closed off to the controversial whistleblowing website in recent weeks.

Moshi Monsters

Moshi Monsters from London’s Mind Candy became an online phenomenon for children this year. Youngsters can adopt a pet monster, and solve puzzles to earn virtual currency that can be spent on items to help kit out their monsters’ world with food, furniture treats and the like.

The virtual world has seen real-world spinoffs galore. A deal with Penguin Books was followed by toys, mobile apps and video games in what is set to be a highly profitable year.

Stupeflix

France’s Stupeflix offers a browser-based online video suite and this year launched a service to automate the creation of videos, for example, in the online retail sector where a video of a pair of trainers created from a bunch of photos might be more appealing to potential customers than static photos.

Stupeflix also offers an API to automate the processing and generation of video content for third parties.

Screach

Screach aims to make all sorts of screens interactive by way of a mobile app and a highly customisable development platform. TV shows could use it to allow real-time interaction from viewers, bars could use it to run quiz events with instant on-phone rewards for winners and it’s already being used to enhance a museum exhibit in the UK.

At present there’s little to try out Screach’s mobile app on, but that should change next year when the UK start-up is set to announce commercial partnerships.

Show me a modern political candidate who doesn’t understand television, and I’ll show you a loser.

When TV became the dominant medium for Americans to consume news and entertainment, political candidates could no longer be successful without looking polished in televised debates, appearing on talk shows and spending big on commercials.

Like the television boom of the 1960s, we are standing on the precipice of a big shift in how public figures are perceived and how campaigns are conducted. Our frontier is social media, and its impact on mainstream political culture is coming on fast.

While my colleagues have been making their predictions about what’s on the tech and social media horizon in 2011, there will be no major U.S. elections next year. Here, we’ll be postulating about social media’s impact on the more long-term future of American civics.

1. There Will Be a Tipping Point

While campaigning and marketing share many similarities, the differences mean everything when you’re talking about democracy’s big picture. Brands can sell by hitting a tech savvy demographic of influencers. Elections involve everyone, whether they’re online or not.

If a large bloc of your constituency is made up of 65+ year-old retirees, chances are a Facebookclass="blippr-nobr">Facebook strategy won’t be time well spent. Despite the enthusiasm of the tech crowd and blogosphere, Twitterclass="blippr-nobr">Twitter is exceedingly far from the mainstream, with only 6% of Americans using the service. And while the world consumes YouTubeclass="blippr-nobr">YouTube videos at a mind-bending rate, viral success is still transient and elusive.

While these tools have certainly proven to be effective in rallying support and contributions, we don’t yet live in a world where social media can make or break a political candidate by itself.

That will change, perhaps even by the next major election cycle.

The future of the social media politician is not about wild speculation and technological uncertainties. It has everything to do with when and how deeply social media can be absorbed into mainstream culture. We are on track for a tipping point — a JFK/Nixon TV debate moment — when everyone on the political scene will acknowledge that we can never go back to campaigns without social.

2. New Media Strategists Will Just Be Strategists

I’ve had the opportunity to talk with the new media strategists for a number of senators, congresspeople and political causes. Despite their differences, they all agree that their own jobs will soon be folded into the larger campaign strategy. As many have already foreseen, social media will not require experts for much longer. As we head toward true mainstream adoption, social will be a default and well-understood tool in the belt of any public-facing professional.

We’ve already seen this happening in the private sector with marketing and PR professionals. As many corporate entities lumber to catch up with those on the cutting edge, so too will government officials and the campaigners who seek their offices.

3. We’ll See the Devaluation of Old Media in Politics/>

Print and radio ads are not as valuable as TV. TV will no longer be as valuable as interactive media. For politics, this is especially so, as the arena (at its best, anyway) warrants engagement and discussion.

As media appetites shift, this is an inevitability. In the U.S., we’re already seeing web use catch up with television in terms of weekly hours spent. Political money will simply go where the eyeballs are, and we’re likely to see a big payoff on social creativity when it comes to future campaigns.

4. Whistle Blowing Gets More Efficient, But That’s It

The WikiLeaksclass="blippr-nobr">Wikileaks saga has ignited plenty of discussion about journalism and whistle blowing in the Internet age. But at the end of the day, the mechanics of an information leak are about the same as they’ve always been: Someone from within an organization leaks damaging information, and the media (in whatever form) disseminates it to the public. Generally speaking, WikiLeaks has only acted as a “middle man” for raw information. It’s journalists who are making sense of it and transmitting it to the public with context.

The web only speeds up this process through digitization and universal access. Governments and politicians will feel the impact of leaks sooner, but it’s unlikely the methods of protecting sensitive information will be much changed.

Your Thoughts?

What do you think will be social media’s biggest impact on the political process? How long until we see a winning campaign strategy that is purely social? Let us know your thoughts in the comments.

More Political Resources from Mashable

- How WikiLeaks Became the Story of the Year in 2010 [VIDEO]/> - The Future of Social Media and Politics/> - How Political Campaigns Are Using Social Media for Real Results/> - How the “Rally to Restore Sanity and/or Fear” Nailed Social Media/> - 17 Web Resources to Help You Decide on Election Day

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Fox News, Hypocrisy, And “Politically Correct” Journalism

My earlier post about Megyn Kelly's absurd equation of illegal immigration and rape in a discussion about changes to the Associated Press Style Guide.

Good news: School officials destroy girl's college plans over ...

Good news: School officials destroy girl's college plans over knife mix-up.

HP wins $2.5 billion contract with NASA | Business Tech - CNET News

Beating out Lockheed Martin, HP will sell $2.5 billion worth of products and service to the space agency. Read this blog post by Lance Whitney on Business Tech.

surface encounters surface encounters rock tops surface encounters complaints surface encounters complaints surface encounters complaints surface encounters review surface encounters review surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters complaints surface encounters complaints surface encounters rock tops surface encounters rock tops surface encounters

Tuesday, December 28, 2010

Making Money Through

It looks like Shep Smith isn't the only person on Fox News that was shamed by Jon Stewart into getting a bit tougher on these Republicans for filibustering the first responders bill. Chris Wallace brought up Stewart's interview with first responders to Jon Kyl, and in response we just got more sorry excuses as to why he still would not support the bill.

Kyl Denies Health Care For 9/11 Rescue Workers Because He Doesn’t Want To ‘Hurry’:

Last week, an incensed Jon Stewart invited 9/11 first responders to the Daily Show to offer their thoughts on this callous behavior. “Disgusted” and “hurt” by their actions, the rescue workers admonished Republicans for using the holiday schedule and Senate process as an excuse to block desperately needed help. Recounting their criticism today, Fox News Sunday host Chris Wallace asked Sen. Jon Kyl (R-AZ) why he couldn’t “find a way to give these heroes peace of mind when it comes to health care.” Ignoring their emotional pleas, Kyl insisted that, while he didn’t want to deny care to those who desperately need it, he just refuses to do so “in a hurry”.

Kyl’s excuses fall flat in the face of fact. Any cries for more time ignore that both the Senate and House version of the Zadroga bill have been available to Kyl since 2009. If a year with the text wasn’t enough, Kyl was free to attend the bill’s June 2010 Senate hearing he insists never happened. Had he shown up, he would’ve learned that the bill is very clear on who is eligible for funding. First responders can pursue compensation established by the Zadroga bill to bolster any coverage already received from the current health fund set up in New York City.

As Jon Stewart pointed out earlier this week as well, after refusing to give these first responders health care, none of these birds should ever be allowed by our media to invoke 9-11 for political purposes ever again. Let's hope this thing gets passed despite the continued obstruction by the likes of Kyl and his fellow shameless Republican cohorts.

Transcript via Nexis Lexis.

WALLACE: Joining us now, two Senate leaders, the number two Democrat, Dick Durbin of Illinois, and his Republican counterpart, Jon Kyl of Arizona.

And, Senators, welcome back to "Fox News Sunday."

KYL: Thank you, Chris.

WALLACE: Senators, before we talk about issues that have gotten a lot of attention, I want to ask you about one that hasn't, and let me begin with you, Senator Kyl.

Will you vote this week for the 9/11 bill that would guarantee health care for the first responders who went to Ground Zero?

KYL: I don't know if that bill is going to come before us, but Dick tells me just a moment ago that he thinks that it will. First question is, is it amendable, or is it a take it or leave it proposition? The bill hasn't been through committee. There are problems with it.

And I think the first thing Republicans will ask is do we have a chance to fix any problems that may exist with it. And it's a lot of money, and so I -- my early response is that I am skeptical about that bill.

WALLACE: Senator Durbin, Republicans in addition to Senator Kyl say - - Republican critics say that you're creating a $7 billion entitlement, and that the way you pay for it is a corporate tax increase.

DURBIN: Chris, I can tell you that Senators Kirsten Gillibrand and Chuck Schumer have been working nonstop for the last several weeks with Republicans to try to find the best way to approach this. These first responders literally risked their lives when they went to Ground Zero. They came from all over the United States. And now many of them are struggling with health problems that are clearly directly related to that experience. To turn our backs on these brave people is the wrong thing to do.

Will it cost money? Yes. Is it the right thing to do? Yes. We've got to find a way to fund it that's acceptable to Republicans and Democrats.

WALLACE: Well, but let me ask you about that, Senator Durbin. If this 9/11 bill is so important, why is it that the Democratic- controlled Senate never held a vote on this bill until the lame duck session and that President Obama, the best we can tell, has never said a word about this bill in public?

DURBIN: I can't tell you where the White House stands. I hope they support it. I will just tell you this. This is like an airport that has a runway closed down. We have aircraft stacked up trying to land. We have bills stacked up over the Senate because of the nonstop filibusters that we faced this year.

I wish we could have done things more efficiently and more directly. But we've lurched from one 30-hour delay to another 30-hour delay to more Senate quorums. This Senate could be much more efficient. It should be. And it should be much more bipartisan than this.

WALLACE: Will this bill pass?

DURBIN: I think this bill will pass, and I do believe that Senators Gillibrand and Schumer are working night and day to make that happen.

WALLACE: Senator Kyl, one of your objections is -- he was blaming you for the filibusters. One of your objections is that Harry Reid put too many items on the agenda in this lame duck session.

I want to play what you said and then how one of the first responders who now has cancer reacted. Let's watch.

(BEGIN VIDEO CLIP)

KYL: It is impossible to do all of the things that the majority leader laid out without doing -- frankly, without disrespecting the institution and without disrespecting one of the two holiest of holidays for Christians.

(END VIDEO CLIP)

(BEGIN VIDEO CLIP)

(UNKNOWN): I'm here to say that you won't find a single New York City firefighter who considers it a sign of disrespect to work in a New York City fire house on Christmas Eve or Christmas Day.

(END VIDEO CLIP)

WALLACE: Senator, everyone -- everyone -- praises the first responders as heroes. You say you're skeptical about this bill. Why not find a way to give these heroes peace of mind when it comes to health care?

KYL: Well, first of all, they should have peace of mind when it comes to health care. The question is what and how.

And when you try to do it, as you said in your introduction, in a hurry, in the lame duck session, without a hearing, without understanding what the ramifications are and whether we can amend the bill, you're doing it in the worst way.

For example, there's already been a settlement for a lot of these people, a fund that has been set up for them to receive funding. Will the people that are supporting this legislation be able to participate in that fund? Nobody has been able to say. Why $7 billion? What will the requirements for qualification be for the money?

Nobody wants to deny care to people who -- and by the way, these are primarily people who helped to clean up the site in the aftermath of 9/11, and there weren't adequate precautions taken in some cases to deal with potential health issues. And to the extent that they've become ill, they do need to be taken care of.

It's one thing to make an emotional appeal, to say we need to care for somebody who did something good. It's another to do it in a sensible way. And that's all we're asking for. You bring it up in the lame duck session with no opportunity to amend it, and you're probably going to make bad legislation.

WALLACE: Let me move to...

KYL: All of this could have been done earlier, I might add.

No summary of 2010, visual or otherwise, would be complete without an extensive overview of what pundits call Monetary Stimulus, quantitative easing or Large Scale Asset Purchases, and the peasantry calls, just as correctly (with a few footnotes), the printing of money. If there are two words that define what we had an absence and an abundance of in the past year, those would be jobs, and money. As some of the key jobs-related charts were presented yesterday, below, once again courtesy of BusinessWeek, are the main charts that among other things demonstrate the various currency manipulation playbooks, the price of gas in bacon and other products, the annotated strength of the dollar through time, and what is actually printed when the Fed does print money.

The first chart shows the progression of dollar strength (and weakness) with an annotation for contemporaneous global events. What is ironic is that while everyone realizes the world is still in a very week position, the core debate over who is weaker - Europe or the US, is sure to provide many hours of entertainment in 2011. And as a bonus, the man whose policies, together with those of Bernanke, are instrumental in just how weak the dollar gets, is presented in his key natural states: from lying just every so slightly, to lying a lot, to lying profusely to save his life, to lying at such a rate, it would make those whose pants are burning, blush with envy. And now you will know how to distinguish the four...

The next chart deals with the actual money printing, but not in an deeply philosophical manner, one in which hours of debate are wasted over whether trillions in excess reserves are actually printed money (even though the last time someone acquired USTs, MBS, and soon Munis and ETFs, with pixie dust, the legal consequences were not all that palatable). Of the just over $300 billion in actual currency printed in 2010, the vast majority was in $100 bills, next up was $20s, followed by $5s, $10s, and lastly, singles. Not a single $50 bill was printed. Also noted: the amount of cash in corporate America. Of particular interest: GM has more than half of its market value, or $27.5 billion sitting in cash. Lastly, and this not come as a surprise to many, the money multiplier: the money supply divided by the monetary base, is at near record lows, courtesy of the $1 trillion in excess reserves.

Another popular meme in 2010 was pricing X in Y, most often the stock market in gold, in which basis it is still down for the year, as gold (not to mention silver), despite the short memory of many, is by and far the best performing asset class of 2010. Those who followed our advice in early 2010 to avoid stocks and to invest in gold, are ahead of most. The chart below takes a comic approach to this relative performance, showing how much the price of gas changed when priced in other "currencies."

Last, and probably most interesting, is the graphic presentation of the currency manipulator playbook: in a world in which Ben Bernanke knows very well he has little competition when it comes to doing as he chooses with the world's reserve currency (for now), other sovereigns are forced to come up with their unique responses. The playbook below shows all the various defensive tactics adopted so far. Luckily, few offensive plays have been established to date. We doubt that will be the status quo for a long time.

And as John Taylor and many others have pointed out, now that the fiscal "stimulus" of the payroll tax has been exhausted in a few short weeks courtesy of the jump in crude oil, and any further fiscal intervention not likely to occur unless Congress wants another incumbent bloodbath next time around, as Americans are tired of subsidizing banker lifestyles, expect to see many additions to the FX manipulation playbook, as the year progresses and monetary intervention continues to be the only direct way of making sure every new banker bonus year is a record one is via the Fed and its ongoing dollar printing-cum-debasement. That said, should the bankrupt European house of cards continue to wave a white flag of surrender every 3 months, the race to the bottom may not have a clear winner well after 2011 is also history.

All charts courtesy of BusinessWeek