Many writers and web publishers work hard at learning SEO best practices but neglect to give images titles which can be found by Google Images as well as titles that contain their targeted keywords. Taking the time to craft a well-keyworded, relevant and readable piece of content only to neglect to properly title the images is like running a marathon in record time and then stopping for a sandwich right before the finish line.
Images are unique in the overall spectrum of Googlism in that you have two opportunities to maximize your content's exposure. Use of Google Images has grown exponentially over the past couple of years; it is now the premire place on the web to find images for wallpapers or any other purpose.
Whether you are using stock images or pics you have created yourself, you need to remember the two-fold approach to image titling. This is relatively complicated to do well, but even a basic understanding of titling images will improve your SERP ranks and appearances on Google Images.
Crafting best-practice image titles: The title format.
Before we delve too deep into the content of image titles, let's take a look at best practices for title format. There is some disagreement on the finer points of the structure of an image title, such as whether to use underscores or dashes ("this_is_the_image_title.jpg" or "this-is-the-image-title.jpg"), but my own training from experts in the SEO field and personal experiments have told me dashes are best.
The second thing to remember is you want to avoid stop words at all costs. Here is a list of 429 of the words usually ignored by search engines when users type complicated things into search boxes. Avoiding stop words is especially important in image titles, as you have so few words to play with.
Separated by dashes and containing no spaces, punctuation or other characters, best practice image titles should shoot for 5 to 7 words long. All of the words in the image title should be lower case.
Why does all of this matter so much? We need to be able to speak the language that search engines do in order to get our images found and to augment the keyphrases in our primary content. Properly formatting image titles is like properly forming sentences. It soon becomes second nature, and then the results begin to build in earnest.
Crafting best-practice image titles: Every word is key.
A good image title is one which captures both the essence of what is pictured in the image and contains keyphrases targeted in the copy it accompanies. If I am writing an article "How to Build Trumpet High Note Range - Free Online Trumpet Lessons", the obvious choice of an image would be that of someone playing trumpet, looking like they are reaching for those high notes!
I could title the accompanying image something like "trumpet" or "trumpet-player", but I would be missing out on the small SEO opportunity that could edge my image, or my piece as a whole, onto page 1. A title descriptive of both the image and the accompanying content is best.
In this case, I went with "trumpet-player-practices-high-note-building-drills". This image title is readable (yes, the 'bots can read), contains my main keyphrases for the article, and describes what is pictured in the image as well.
Titling pics in this way has the added benefit of helping keep track of the images, on both your hard drive and the end user's. I write many articles about trumpet playing, imagine my confusion if simply I titled all the images "trumpet"! If someone downloads the image to his or her computer, the title under which it is saved is descriptive of the image without the user having to change anything.
Sadly, Associated Content content producers cannot yet reap the benefits of the boost best practices in image titling can bring to an image and a piece of content. My carefully-crafted image title was spit back out by the Associated Content content management system at a URL of http://www.associatedcontent.com/image/479774/index.html?cat=33 and a title of "470_479774". Not exactly ideal, right?
In the grand scheme of SEO from a content producer's perspective, image titles are of not as great import as say, headlines. That said, do you really want to be the mother or father article that sits at #11?
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