Argumentative Topics: Making Money Guide

As noted earlier by The Next Web and ReadWriteWeb, Twitter has just launched an updated guide for businesses for organizations interested in exploring how to make the most of the micro-sharing service.

Coincidentally, the @TwitterBusiness account hasn’t made followers aware of the changes yet – in fact, it’s been about a week since there’s been a tweet from the account.

Update: from the Twitter blog: It’s Business Time (and @TwitterBusiness is awake again!)

The expanded business guide includes a section that helps companies start advertising on Twitter, inviting advertisers on a “journey with the most engaging innovative ads on the web”.

I’m not so convinced about the innovativeness of the whole thing, but Twitter does an excellent job at explaining how they plan to make money through advertising (Promoted Tweets, Promoted Trends and Promoted Accounts).

Interestingly, Twitter also touts a seemingly new product called Analytics, which lets all advertisers gain insight into both paid and unpaid activity on Twitter by offering two layers of analytics (advertising product dashboards and timeline activity).

The Start Advertising page also comes with a hard-to-miss form, inviting organizations to indicate in which advertising products they’d be interested, what kind of budget and launch date they had in mind, in which regions they operate and whether they’re for-profit or not.

It’s anything but self-serve, like Google AdWords, but it’s a start.

With the soft-launch of this form, Twitter is effectively saying that it’s now open for business, and (hopefully for them) has a sales force in place to handle all incoming requests.

Will 2011 be the year in which Twitter not only figures out how to properly make money, but also manages to scale its money-making operations in a way that can lead the company to sustainable profitability?

In the interests of keeping the Wikileaks Cables available for all, regardless of whether the official website is taken offline, an enterprising Amazon trader has taken the 5000 Cables and is now selling them on the popular online retailer, making them available via the UK Kindle book store.

Currently, the Cables are rated at one star (out of five) as passionate Amazon users voice their displeasure at the confidential documents being made available on the website.

Users are angry at the seller for charging a fee for what should be free information but also because of Amazon’s stance when deciding to remove the hosting of the whistleblowing website. It is not clear whether Amazon will allow the book to remain available on its store, it was only recently that the company came in for criticism for allowing the book “A Pedophiles Guide“, a book that graphically described methods by which a pedophile could keep safe.

Amazon soon removed the book but not before a 10,000 person strong Facebook group calling for the boycott of Amazon and its child company Zappos was created.

Amazon reviewer Christoph Weiss comments:

1) selling the free information Wikileaks provided is highly unethical by the creator of this ebook

2) amazon.com kicked wikileaks from their server. for them to make money with this ebook is the straw that breaks the camels back: I will NEVER again buy ANYTHING on amazon.

IndignantCustomer also notes:

According to wikipedia, when Amazon ceased hosting wikileaks it rationalized the decision by saying wikileaks was “securing and storing large quantities of data that isn’t rightfully theirs, and publishing this data without ensuring it won’t injure others.” Amazon should consider the impropriety of profiting off of material and a cause that it wouldn’t host.

You can read the rest of the comments, here.

We are sure the comments will continue to roll in, until Amazon kills the page itself. What are your thoughts? Do you believe someone should make money off the back of the leaked Cables or do you think its a good idea people can download them to their Kindle?

Let us know in the comments.

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Thursday, December 23, 2010

Making Money Guide

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